Bellaria brand Corporate design

Portfolio X Luis X Caria
Corporate design
About This Project

Bellaria is a famous bakery at Rio Maior, Portugal. I did some research on the shop story, finding that it had lost some of its old “small town charm” it had in the 80’s when everybody talked about it. So i came up creating a new retro-vintage badge with a new custom hand drawn lettering, as well as maintaing the old icon with a simple design twist.

The icon retains the story of one of their first products – homemade honey – and the new brand retains that first concept on the bakery’s tradition.

The brand new identity is made from more retro-vintage elements such as the 80’s inspired typography. Speech balloons with some portuguese phrases are “talking” about going, eating, chating and love about their favorite bakery shop.